This Summer it’s All About Trendy Tropicals

With Memorial Day just around the corner and social restrictions opening up, shoppers are getting ready to relax and reunite. What better way to do that than by encouraging them to try something new, juicy and delicious at their next backyard BBQ or picnic-in-the park?

Make Mother’s Day Sweeter with Frieda’s French Style Crêpes

After a year of distanced gatherings, Mom deserves the works this year! Since many shoppers skipped prepping for a traditional Sunday brunch with the entire family in 2020, give them something a little more festive this spring.

Simon & Schuster Publishes Book Honoring Frieda Caplan

Authored by Mara Rockliff and illustrated by Giselle Potter, the book celebrates the incredible life of Frieda Caplan—the produce pioneer who forever changed the way Americans eat by introducing a whole new world of delicious foods to the United States—from baby carrots to blood oranges and, of course, kiwis!

Frieda’s Celebrates Trailblazing Women through Produce Portraits

International Women’s Month, celebrated in March, is the perfect time to spotlight the incredible women who have paved the way for women all over the world. As a proud female and family founded, owned and led business, Frieda’s Specialty Produce wanted to do something innovative to recognize women pioneers.

Frieda’s featured in “Women Makers Raising the Bar” at Whole Foods Market

Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who inspire and motivate others; and for a second year in a row, Frieda’s will be a focal point in the produce department as a proudly female-founded, female-owned and female-led company.