We all know execution in the produce department depends on a motivated and inspired in-store produce team, which is why Frieda’s created the holiday in 2012 to recognize produce managers and the hard work they put into their departments to stay fresh, educate shoppers and increase sales. …
Go above and beyond this spring and help Frieda’s celebrate Registered Dietitian Nutritionist day (3/13/19) and Love Your Produce Manager® Day (4/2/19). Both holidays are opportunities to show appreciation for everything these two teams do throughout the year to make healthy eating easy and delicious for shoppers. …
“Here at Frieda’s, we were surprised to learn how interested shoppers are in trying new vegetables in spring, primarily driven by millennials,” says Alex Berkley, sales manager at Frieda’s. “This is suggestive of everything we have been learning about millennials’ tastes, but the survey really drives it home.” …
Frieda’s is innovating to recognize it as Lunar New Year to be more inclusive of all Asian cultures that celebrate the holiday. This is a great opportunity to bring into your store shoppers who are familiar with or curious about Asian cuisine, while appealing to shoppers of all Asian descents. The Year of the Pig will begin on February 5 and be celebrated through February 19. …
“Consumers want colorful and different produce items to shake up their healthy eating habits in the new year,” said Alex Berkley, sales manager at Frieda’s Specialty Produce. “They’re looking for recipes that make healthy eating fun and delicious to help kick off 2019 right.” In fact, 78 percent of millennials are looking to discover new food favorites through recipes, according to Wakefield Research. …
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