The Fiery Return of Hatch Chile Peppers! Frieda’s Brings Back Authentic Hatch Valley Chiles to Add a Kick to Produce Aisles Nationwide

July 8, 2024 Frieda's Inc.

The much-anticipated, exclusive return of the authentic Hatch Chile Peppers is here for its fast and furious season. Exclusively grown in the renowned Hatch Valley in New Mexico, these prized chilies are loved for their unique avor, kick, and versatility.

Frieda’s Brings a Taste of Paris to Your Produce Aisle for the Summer Olympics

July 1, 2024 Frieda's Inc.

Frieda’s Branded Produce, renowned for its vibrant and delicious offerings, is excited to celebrate the summer season with a unique campaign featuring their popular French-style crêpes. These ready-to-eat crepes are light and delicate, making them the perfect addition to any sweet or savory summer spread.

Frieda’s Kicks Off Fire Dragon Fruit Season with New PLU Approval

June 11, 2024 Frieda's Inc.

Fire Dragon® is a fan favorite, celebrated for its vibrant pink flesh, higher brix levels, and exclusive availability. Grown in Nicaragua’s rich volcanic soil, this variety boasts striking red flesh that beautifully contrasts with its pink skin. With a brix level of 15-20, it’s sweeter and tangier than our Snow Dragons®, which have a brix level of 10-16. The newly approved PLU 3551 makes merchandising this unique variety easier than ever.

Frieda’s Stokes Purple Sweet Potatoes Shine as Top Choice for Award-Winning Vegetable

January 8, 2024 Frieda's

As connoisseurs of all things colorful, healthy, and delicious, we are delighted to see the purple sweet potato chosen as Vegetable of the Year 2024, handpicked by an expert panel in celebration of Veganuary—a movement that encourages people worldwide to try a vegan lifestyle during the month of January.