Freshfel Europe

Freshfel Europe Warns the European Commission on Far-Reaching Implications of Proposed Marketing Standards for the Pre-Cut Fruit and Vegetables Industry

May 15, 2023 Freshfel Europe

Freshfel Europe warned the European Commission this week on the far-reaching implications of its draft
proposal on marketing standards if rules on mandatory country-specific origin labelling are maintained for
pre-cut fruit and vegetables. The draft is currently in public stakeholder consultation. The sector urges the
European Commission to withdraw or amend specific parts of its draft proposal that will impact
competitiveness, raise prices and impact consumption of convenience fresh produce. …

Freshfel Europe’s Consumption Monitor Shows That There is Still a Long Way to Go

April 3, 2023 Freshfel Europe

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU grew to 364,58 g/day/capita in 2021. However, this positive trend that started during the coronavirus pandemic has already been curbed by the economic crisis caused by the outbreak of the war in Ukraine. Freshfel Europe stresses the importance of reaching the minimum daily goal of 400 g per capita of fruit and vegetables recommended by the WHO, based on their strong health and environmental benefits. …

Freshfel Europe Discusses the Fresh Produce Sector’s Perspective on Trade and Sustainable Food Systems to the WTO SPS Committee

March 24, 2023 Freshfel Europe

On Monday 20th March 2023, the World Trade Organization’s SPS Committee hosted a dedicated session
on sustainable food systems and related emerging modern SPS challenges that might impact future
agricultural trade. Freshfel Europe was invited to provide the fresh fruit and vegetables perspective on this
matter. …

Fresh Produce Consumption Remains Under Pressure in Europe

February 1, 2023 Freshfel Europe

The outlook for consumption of fresh fruit and vegetables remains under pressure in the European Union. These are the conclusions from the latest consumption trends discussed in Freshfel Europe through a review of trends in Member States, covering 75% of the EU population. Despite a very positive momentum for consumption growth, many barriers are severely impacting the move towards a healthier and more sustainable diet for European consumers. …

Global Coalition of Fresh Produce Calls for Urgent Policy Measures to Safeguard the Supply of Fruits and Vegetables to Consumers

January 30, 2023 Freshfel Europe

The Global Coalition of Fresh Produce today released a report analysing the current global trading environment for fresh fruits and vegetables. The report argues that fruits and vegetables are a critical element of the shift towards healthy and sustainable diets, as well as an engine of economic growth and job creation the world over. …