With shifting consumer preferences and evolving market demands, choosing the right flowers is “vital” for success. Growers must balance factors such as flower size, color, scent, productivity and longevity, ensuring that the varieties they select are not only desirable in the marketplace but also capable of withstanding the stresses of transport, storage, and display. …
Funding innovative research is a critical pillar of AFE’s mission to be the trusted source and catalyst for floriculture advancement. New research proposals should support forward-thinking exploration of cost and labor savings, pest and disease management, sustainability, and other solutions to promote not just healthier, longer-lasting flowers and plants, but a healthy and robust floriculture industry as well. …
Floral professionals petitioned members of Congress to pass measures that will provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research that helps improve flower and plant quality and production. …
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