Foundation for Fresh Produce

PBH Reaches Millions of Consumers Whilst Rallying Industry Marketers at the Annual Consumer Connection Conference

May 2, 2023 Produce for Better Health Foundation

Produce for Better Health (PBH) wrapped its annual Consumer Connection Conference last month in Scottsdale, AZ where collaboration was the central message for improving fruit and vegetable consumption, in addition to improving access and driving appeal. This event marked the first of its kind within the organization’s new positioning under the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce (FFP), demonstrating true collaboration in and of itself. …

DNO Produce President and COO to Attend White House Kickoff Event on March 24

March 24, 2023 DNO Produce

DNO Produce is excited to announce that President and COO, Alex DiNovo, will attend the White House Challenge to End Hunger and Build Healthy Communities Kickoff Event on Friday, March 24. Alex will be representing the International Fresh Produce Association (IFPA) and the IFPA’s Foundation for Fresh Produce, where he serves as Chairman-Elect. …

PBH Unveils Influencer VIPs Attending Consumer Connection Conference This April Spanning Retail, Foodservice & Lifestyle, Nutrition & Agriculture

March 7, 2023 Foundation for Fresh Produce

As part of its commitment to connecting the fresh produce industry with consumer-facing decision-makers and influential professionals who inspire consumers daily, Produce for Better Health (PBH) unveils 38 VIP’s who will attend this year’s Consumer Connection Conference this April. Culling from its vast Have A Plant® Influencer Network, this unique group of experts span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture). …

Produce for Better Health’s Annual Consumer Connection Conference Poised For Success

February 14, 2023 Produce for Better Health Foundation

Produce for Better Health (PBH) announces the first produce industry marketing event of the year – the Consumer Connection Conference – to be held in Scottsdale, AZ April 10-12, 2023. Now as part of the International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce (FFP), PBH’s annual signature event bodes to convene one of the most powerful groups of fruit and vegetable advocates in history. …

IFPA Foundation For Fresh Produce and Produce for Better Health Foundation Merge to Advance Fruit & Vegetable Consumption

September 27, 2022 Produce for Better Health Foundation

The Foundation for Fresh Produce and Produce for Better Health Foundation (PBH) have announced they will combine to further advance fruit and vegetable consumption in America and create the largest global community of advocates for produce. …