Customer-Led Initiative Helps Food Lion Feeds Quadruple Efforts for Second Consecutive Year, Providing 18.3 Million Meals
New this campaign, customers had the option to use digital keypads at checkout to donate a specific dollar amount or round up their purchase to support the cause. The Apple Bag campaign benefits Feeding America®, the nation’s largest domestic hunger-relief organization, and local partner food banks throughout Food Lion’s 10-state operating area. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves. …