FMI’s Power of Private Brands 2023 Finds Price and Value Aren’t Only Motivators Behind Grocery Shoppers Purchasing More Private Brands
FMI – The Food Industry Association, releases the second installment of the 2023 Power of Private Brands series which surveyed grocery shoppers about their private brand shopping habits. Shoppers overwhelmingly report that they are not only buying private brands more often, but that they are drawn to private brands by factors that go beyond the affordable price and overall value typically associated with store brands. …