BloomNation Announces Launch of Partnership Program
The program invites wholesalers, growers, floral suppliers, and individual affiliates to collaborate in supporting independent florists while benefiting from a rewards-based system. …
florists
BloomNet Introduces Farm2Florist, a Global Floral Marketplace Supplying Fresh Blooms to Florists Nationwide
BloomNet®, the floral and gourmet industry’s most innovative service provider, has launched Farm2Florist, a comprehensive wholesale floral marketplace offering florists the finest selection of fresh flowers from around the world, delivered quickly and dependably at attractive pricing. …
Florists Lament Shortage, Especially as Weddings Increase
As COVID-19 restrictions ease and in-person events, such as weddings, return, supply has been struggling to stay apace with changes in demand, said Sarah Watkin, a veteran of the floral industry at Jim Anderson Flowers in London. …
Society of American Florists to Launch Plant-Focused Virtual Event in March; Discusses 2021 Event Planning
This March, the Society of American Florists will launch its first ever Great Big Plant Event – a library of tools and resources designed to help florists improve their plant business, feel inspired and connect with industry partners. …
‘Selling Emotions’ Helps Seattle Florist Stay in Business Through Pandemic
Walk into tiny, Juniper Flowers in the Fremont neighborhood of Seattle, and this optimism shows in its owner, Jean Louise Paquin-Allen Barely stepping inside the door, with that whiff of fresh flowers, you’re likely to get quite the greeting from Paquin-Allen. …