Floriculture Sustainability Initiative

“I prefer to speak of sustainable development rather than sustainability. That suggests a proactive and lasting approach. Sustainability is not just the latest craze.” These are the words of Stefanie Miltenburg, Sustainability Program Manager at Royal FloraHolland, one of the accelerators of the Floriculture Sustainability Initiative (FSI). …

Consumer demand for honest, reliable and sustainably produced flowers and plants is growing. Traders, including retailers, are becoming increasingly demanding on the subject of sustainability. ‘Sustainable cultivation’ means compliance with a sustainability certificate. …