Floricultura is set to showcase a large selection of its long vase life Phalaenopsis varieties at IPM Essen, Germany. A vase life (or shelf life) of 110 days is becoming more standard in the industry, and by offering these varieties, the breeding and propagation specialist is catering for the ever-increasing demand for houseplants with longer shelf life. …
Floricultura will be providing HouwenPlant, as one of the first Dutch clients, with propagation materials for anthuriums in the coming years. HouwenPlant will also buy plants that have already been grown in pots at the Floricultura site in Honselersdijk. Thanks to this solid commercial agreement, both companies will commit to each other for a longer period of time. …
Floricultura and Van der Voort Young Plants will be jointly represented at the upcoming Aalsmeer Trade Fair. This collaborative effort will further deepen the breeders’ strategic partnership, which was initiated in 2018. The companies will be sharing a booth, where they will be meeting customers and other business relations. …
Floricultura appoints Milena Bijma-de Oliveira Cardoso as account manager for South America (excluding Brazil) and Southern Europe. Milena will be based in Heemskerk and she will commence her role on 1st November this year. As account manager for Southern Europe she will succeed our current agent Silvia Feltri for Italy, who has decided to retire as from 1st of January 2021. …
Floricultura appoints Ben Volwater as account manager Mexico. Ben will be based in Mexico and he will commence his role on 1st November this year. With this appointment, Floricultura underlines the importance of the Mexican market and the need to have local presence. …
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