New Study Provides Insights from Retail Floral Shops and Owners

September 11, 2024 Floral Marketing Fund (FMF)

This new study explores the scope of sustainable practices currently being incorporated into retail floral businesses, gains an understanding of perceived barriers, and finds opportunities for improved resources and education to fill any existing gaps. 

Exploring Composting: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry

Composting is one of the easiest ways to begin a sustainability program. The practice of composting has been around a considerable amount of time, with evidence of ancient civilizations composting as far back as 4,000 years ago. However, the modern method of composting as an agricultural practice began in the 1920s.

New Consumer Research Released on Sustainable Practices in the Floral Industry

June 19, 2023 Floral Marketing Fund

The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” are now released. The study was led by researchers at Mississippi State University (MSU) and the Texas State University (TSU).

Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales

January 2, 2023 Floral Marketing Fund

A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the Texas State University (TSU).

UGA Study Finds that Age Plays a Major Role in Flower Purchases

February 14, 2022 Emily S Davenport, CAES News

Valentine’s Day is a popular day to give — and receive — a bouquet of flowers. But a recent consumer study from University of Georgia researchers finds that not all gift givers want the same things when it comes to botanical purchases.