Fleuroselect Breeders Continue Campaign Against Illegal Propagation

December 7, 2021 Fleuroselect

After a break due to Covid-19 last year, breeders united in Fleuroselect have picked up again their controlling campaign against illegal propagation of pot and bedding plants. As in previous years, growers were visited at random and checks were carried out to determine if the finished plant production matched the deliveries of cuttings.  Fleuroselect worked in partnership with Royalty Administration International, worldwide specialist in plant breeders’ rights, licensing agreements and royalties. Also for 2022, a next round of controls is scheduled.

Fleurostar Winner Begonia I’CONIA Aroma Peach Doubles Cutting Production

November 3, 2021 Fleuroselect

After winning FleuroStar last June, Begonia I’CONIA Aroma Peach is gearing up for the upcoming season. Breeder Dümmen Orange has doubled the sales forecast and upscaled the cutting production of the FleuroStar winner accordingly to meet the high industry demand.

Join Our Livestream to Discover Who Wins Fleurostar 2021

June 24, 2021 Fleuroselect

Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I’CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun House Potpourri (Syngenta Flowers) or Verbena Mr. LavaLava (Selecta one)? Each of these magnificent plants is vying to become the next winner with the wow factor at point of sale.

Four Fabulous Varieties are Vying for FleuroStar

June 7, 2021 Fleuroselect

Fleuroselect proudly presents the four entries in this year’s FleuroStar Contest. Each of these novelties is hoping to be hailed as the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.

FleuroStar Winner Dahlia Sincerity launches strong brand identity

June 3, 2021 Fleuroselect

After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders. Now, as the season gets underway, the breeder is launching a dedicated brand identity and is offering its partners a full set of marketing materials to further stimulate the sales of this Dahlia winner at distribution and retail level.