Fleuroselect, the international organisation for the ornamental plant industry, is proud to launch a revised visual identity. Based on a strong foundation, the new logo aims to visualise current and future objectives, while paying tribute to 52 years of success within the organisation. Alongside the new logo, a core component of the brand is the new slogan which was creatively coined by a Board Member. …
Almost 100 delegates from 10 countries made their way to Amsterdam, the Netherlands, to attend the 51st Annual Convention from 5 to 7 July and to spend quality time networking with industry friends and colleagues. Members were delighted to finally meet again in person for the first time since 2019. Traditionally co-organised by one of the members, this year’s special edition was hosted by Fleuroselect in honor of the organization’s 50th anniversary in 2020. …
Which entry will succeed Begonia I’CONIA Aroma Peach from Dümmen Orange? This year, seven companies – Beekenkamp, Brandkamp, Dümmen Orange, Florensis, Royal Van Zanten, Selecta one and Syngenta Flowers – have submitted their most impressive novelty to take part in Fleuroselect’s FleuroStar Contest. The variety with the highest visual impact at point of sale will be awarded the ‘Winner with the Wow Factor’ at the FleuroStar Award Ceremony on 16 June. …
Sally van der Horst, who recently celebrated 30 years at Fleuroselect, has handed over her function as Secretary General to Ann Jennen. While Sally continues to play a pivotal role in the Secretariat administration, and Ann remains overall responsible for marketing and communications, this shift in responsibilities comes at an opportune time.
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At Fleuroselect, we’re celebrating the ‘Year of the Poppy and Basil’! We encourage you to join this promotion initiative by making the Plant of the Year part of your marketing plans. With this initiative, our Home Gardening business unit aims to drive visibility and boost the sale of poppy and basil seeds and plants in retail. …
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