Feeding Quality Forum: High-Quality Beef Production Takes Focus

Conveying that investment in genetics to the next segment has historically been a challenge, but the feeder panel discussed ways they use that information today. Tom Fanning, Pratt Feeders; Grant Morgan, Pokey Feeders; and Troy Marshall, American Angus Association director of commercial industry relations, covered tools from genomic testing to the AngusLinkSM Genetic Merit ScorecardSMthat give feeders more information about the cattle coming into their yards.

Taste Drives Demand and Profit

December 7, 2022 Certified Angus Beef

Quality starts long before feedyard rations reach the bunk, and it weighs heavily on the bottom line. Brian Bertelsen, vice president of field operations for U.S. Premium Beef LLC (USPB), discussed marbling’s impact on grid marketing at the Certified Angus Beef (CAB) annual Feeding Quality Forum.