Seafood Nutrition Partnership’s (SNP) ‘Fall in Love with Seafood’ Campaign Boosts Seafood Sales at H-E-B
SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …
