Freshfel Europe and its Fresh Fruit and Vegetables Interbranch Members Urge for a Strong European Promotion Policy

September 22, 2024 Freshfel Europe

Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for Multi programmes was a completely incoherent move.