October 16th might seem like just another day on the calendar, but for savvy floral professionals, it presents a blossoming opportunity: It’s Boss’s Day! While this isn’t a major holiday, it has grown in popularity over the years — and it’s a great way to combine gratitude with flowers. …
The scent of crisp leaves, the sight of pumpkins on porches, and the cooler air — it’s that time again! Fall is that magical season between the end-of-summer rush and the winter festivities. But many of us overlook the incredible potential of the fall season as we focus on the upcoming Christmas-to-Mother’s Day sales. So, how can you take full advantage of fall to help your floral sales flourish? Here, we provide a few simple but highly effective marketing tips to keep you ahead of the competition throughout the season. …
Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th. …
As we all know, online shopping is here to stay. But you may not realize just how huge this market is: per Statista, total e-commerce sales are projected to reach $6.3 trillion in 2023 and grow to $8.1 trillion by 2026. It’s a massive market to tap into! That’s why we want to keep you updated with eight e-commerce trends that will help you stay ahead of the competition and ensure success in the years to come. …
Instagram marketing is a florist’s dream with its beautiful visuals, simple interface, and easy ways for customers to shop. It’s no wonder that Instagram has become the fourth most popular social media platform and the second most used by marketers. …
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