Rio Roses: How to Market to Gen Z and Millennials During Covid-19

September 4, 2020 Rio Roses / Equiflor

It’s an understatement to say that we’re all living in a different world than just a few months ago. We need to be flexible, smart, and fast-moving to keep up with the changing needs of our customers. This is particularly true when it comes to Gen Z and millennial customers, a vast potential customer base.

Top Floral Marketing and Design Trends For Millennials

September 1, 2020 Rio Roses / Equiflor

To help you reach your potential millennial audience, Rio Roses has gathered some of the most important trends when it comes to floral marketing and floral design.

10 Trends Driving Ecommerce in 2020

July 28, 2020 Rio Roses / Equiflor

Ecommerce is a huge global business, reaching $ 3.5 trillion by the end of 2019 and looking to hit $ 4.2 trillion by the end of this year. There’s a lot of opportunity for your online business, but also a lot of competition. That’s why it’s vital to know the critical ecommerce trends so you can reap the rewards.

Rio Roses: 6 Features Your Floral Website Must Have in 2020

July 17, 2020 Rio Roses / Equiflor

It’s no surprise that people are doing most of their shopping online these days, and that very much includes ordering flowers. To take full advantage of this trend, make sure your website contains these six must-have features:

Rio Roses: 4th of July P.R.E.P.

June 23, 2020 Rio Roses / Equiflor

Fourth of July is a time to celebrate our national pride, but it will undoubtedly be different this year. Many cities have canceled their annual events, so people will need to come up with new ways to celebrate. But rest assured they will want to share their red, white, and blue pride!