Eatertainment

Consumers nowadays look for bread, cakes and fine patisserie that fit their individual healthy lifestyles, on top of being tasty, fresh and attractively presented. More than 60% of consumers would appreciate baked goods adapted to their personal nutritional needs, according to our Taste Tomorrow survey among thousands of consumers in 44 countries. These 5 successful protein-enriched concepts prove the upswing of bakery products with an extra nutritional value. …

Banana bread, focaccia, cookies and sourdough bread: we’ve seen a boom in home baking since last year. 55% to 82% of consumers worldwide tried home baking during the lockdowns and most of them say they will continue to bake post-Covid. People see baking as a hobby: it brings them joy to experiment in the kitchen and make their own bread and pastry. Preparing food becomes a form of entertainment and a way to connect with like-minded people, hence the term #eatertainment and the growing popularity of this hashtag online.

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