Nonprofit regional dairy council Dairy MAX, which represents more than 900 dairy farmers in eight states, is pleased to announce that Marty McKinzie has been promoted to Chief Growth Officer of the organization, responsible for business development, industry image and relations, sustainability and organizational development. …
While the pandemic continued to disrupt the world in 2021 Dairy MAX utilized webinars as well as existing communications to reach dairy farmers throughout our region. As the new year approaches, Dairy MAX will continue hosting these webinars covering a wide range of topics focusing on the dairy industry and checkoff programs. Most recently, William Loux, Senior Director of Global Trade Analysis for the U.S. Dairy Export Council (USDEC), joined a Dairy MAX webinar to give insight into the state of the International Dairy Market. …
Launched earlier this year, “Dairy Up Close,” a new documentary-style video series created by Dairy MAX garnered big results in reaching consumers. Following five local dairy farm families from across Texas and New Mexico, the mini docu-series shares real stories of real dairy farmers by highlighting how dairy farmers care for their land, animals and communities. …
Dairy MAX and Complexity Gaming have kicked off a six-episode series, “Cooking with Complexity”, where players and influencers can learn to prepare healthy, balanced meals featuring dairy as a key ingredient. Each episode is hosted by Monsoon, a Complexity athlete, and features chef influencer Scotty Scott along with other guests trying out dairy recipes from Dallas Cowboys headquarters. …
National and local checkoff organizations have launched a monthly Your Dairy Checkoff podcast to showcase how checkoff programs across the country are collaborating to build dairy sales and trust in today’s changing marketplace. …
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