Entries Accepted for Checkoff’s New Product Competition

September 4, 2024 Dairy Management Inc. (DMI)

This year’s contest theme aligns with checkoff-led insights that show consumers are seeking dairy products that deliver health-related benefits.

Checkoff Strategy Focuses on Dairy’s Link to Brain Health

Checkoff organizations Dairy Management Inc. (DMI), National Dairy Council (NDC), Innovation Center for U.S. Dairy, U.S. Dairy Export Council, Newtrient, GENYOUth and the 16-team state and regional network are joined by MilkPEP to collectively elevate awareness and understanding of dairy’s contributions to the 1,000-day period. 

University of Minnesota Students Win Checkoff’s New Product Competition

The students created Yay-tost, a creamy Norwegian-style, brown, whey-based cheese spread that offers health-conscious consumers a good source of protein, contains 3 grams of dietary fiber and is an excellent source of calcium. The product comes in an aluminum squeeze tube that is recyclable.