Dairy Checkoff Never Stopped – What, Where and How We Promoted Dairy During The Pandemic

Stores were met with several challenges initially that often left shelves bare including the surge for dairy products that caused consumers to stock up on essential items; stores not receiving dairy deliveries on time; and stores not having enough staff to keep the dairy cases stocked.

Powerful Partnerships Help Move More Dairy

July 28, 2020 Dairy MAX

Driving demand for dairy foods through partnerships is critical for the dairy industry’s future. One dairy checkoff tactic has been working together with foodservice partners for over a decade.

Dairy Checkoff Support Helps Taco Bell Launch Menu Items

July 15, 2020 Dairy Management Inc.

Thanks to dairy checkoff support, Taco Bell recently unveiled the Grilled Cheese Burrito, its cheesiest new offering of the year, and a Pineapple Whip Freeze beverage that contains real dairy.

Checkoff Support Helps McDonald’s Launch Reformulated Chocolate Milk

November 1, 2019 Dairy Management Inc.

Support from dairy checkoff food scientists has helped McDonald’s USA produce a reduced-sugar, low-fat chocolate milk that will be unveiled nationwide in January.