Checkoff Expands Consumer Reach Through Fuel Up to Play 60, Undeniably Dairy Programs

March 11, 2021 Dairy Management Inc.

Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.

Dairy MAX Partnered with Industry Experts to Set the Record Straight

February 11, 2021 Dairy MAX

Dairy MAX, your local dairy council, partnered with Colorado Livestock Association to host leading experts in sustainability and dairy pricing analysis to expand on issues facing the industry today and its impact on the future.

Dairy Checkoff Programs Featured During Virtual Pennsylvania Dairy Summit

American Dairy Association North East and Dairy Management Inc. (DMI) are offering presentations on these topics during the annual Pennsylvania Dairy Summit hosted by the Center for Dairy Excellence, being held virtually February 8-11.

Dairy Checkoff Using ‘Monster’ Opportunity to Promote Chocolate Milk

American Dairy Association North East is promoting chocolate milk as the official drink of Halloween, using this “monster” opportunity to increase consumption during the spooky season.

Dairy Checkoff, Subway Collaborate On Hunger, Youth Programs

October 5, 2020 Dairy Management Inc.

Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.