‘Fresh Up Your Life!’ Campaign Reaches 50 million in the UAE, Promoting Fresh European Produce

February 5, 2025 CSO ITALY

Concluding a successful three-year campaign in the UAE, the ‘Fresh Up Your Life! Top Quality European Fruit and Veg’ initiative has advanced the appreciation and consumption of fresh fruits and vegetables, with a special spotlight on those cultivated in Italy.

European FRESH UP YOUR LIFE Project Meets with U.S. Consumers in Venice Beach

June 12, 2024 CSO Italy

Sponsored by CSO Italy and co-financed by the European Union, the program also brought together several Italian companies including Apofruit Italia, Cico-Mazzoni, Conserve Italia, Lagnasco Group, Oranfrizer, Origine and Salvi-Unacoa.

A Digital Campaign for the Orange Fruit and Orange Juice by Those Who Produce and Export Them Around the World

January 31, 2023 CSO Italy

The new “Fresh Up Your Life! – top quality European fruit and veg” digital campaign has been online for a few weeks, a European Union and CSO Italy-funded project where growers talk about their passion for their produce.