consumption

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU grew to 364,58 g/day/capita in 2021. However, this positive trend that started during the coronavirus pandemic has already been curbed by the economic crisis caused by the outbreak of the war in Ukraine. Freshfel Europe stresses the importance of reaching the minimum daily goal of 400 g per capita of fruit and vegetables recommended by the WHO, based on their strong health and environmental benefits. …

On 30 September Freshfel Europe met the Czech Republic Deputy Minister of Agriculture, the EU Member State currently in charge of the rotating Presidency of the Council to the European Union, to discuss sector matters in view of the European agenda. This was the opportunity to review current sector challenges relating to production, trade and consumption of fresh fruit and vegetables. On this occasion, a comprehensive review of topics on the European agenda was undertaken in a constructive dialogue for the benefit of the role of the sector and the positioning of fresh produce in the diet of European consumers. …