Westside Produce and Classic Fruit Celebrate Melon Day with Alliance Updates

August 8, 2024 Westside Produce

Melon Day is this Sunday, August 11, and the Westside Produce/Classic Fruit alliance is spending the day with much to celebrate. With new varieties and continued growth, the companies are excited to keep moving forward and promote overall melon consumption.

Classic Fruit/Classic Guatemala Achieves Social Accountability Certification

March 12, 2024 Classic Fruit

Classic Guatemala, the farming operation of Classic Fruit, recently passed one of the world’s most widely used social compliance audits, SMETA, for their melon operations in Guatemala.  

Westside Produce and Classic Fruit Announce New Marketing Director to Lead Alliance Marketing Program

October 5, 2023 Westside Produce

Earlier this year, Westside Produce and Classic Fruit announced their strategic alliance to provide melons to customers 52 weeks a year. To lead the branding and marketing of their new program, they hired Tara Monreal to step into an all-new role as Marketing Director.

Westside Produce and Classic Fruit Celebrate Upcoming Melon Day with Strategic Alliance Update

August 10, 2023 Westside Produce

Westside Produce and Classic Fruit announced their strategic alliance back in March, formalizing their relationship to provide customers with melons 52 weeks a year. With Melon Day coming up this Sunday, August 13, the two are celebrating by emphasizing the success of their alliance and abundant harvest.