New Ownership DecoNova Production and Commercial Activities

January 2, 2025 DecoNova

The trustee in bankruptcy of DecoNova Young Plants B.V. at Roelofarendsveen and Nieuwveen has concluded an (asset) agreement with Straathof Plants B.V. An urgent takeover was necessary to preserve the quality of the plant material, and to secure the future delivery of orders to customers.

Chrysanthemum: The Florist’s Most Reliable Asset

March 23, 2023 FloraLife

With so much financial uncertainty swirling around the economy, managing stock levels of perishable goods like fresh-cut flowers can be a daunting task.  There is one flower that is perfect for conditions such as these though, and that’s the trusty Chrysanthemum!

Mayesh Wholesale Florist Announces American-Grown Chrysanthemum Partnership

November 17, 2022 Mayesh Wholesale Florist

Mayesh has entered into a project with King’s Mums, an American grower and propagator located in Oklahoma. Brian Kanotz, the owner, curates a wide selection of heirloom varieties of Chrysanthemums, which are very popular with American growers and have been highlighted many times by Floret.

Deliflor Chrysanten Introudces Deep Purple Serenity Purple

September 14, 2022 Deliflor Chrysanten

The much appreciated Serenity series will be extended with a new colour: Serenity Purple. This beautiful deep purple variety will be available at the market from 14 September (week 37), supplied by Zentoo with 10.000 stems a week.

Deliflor Chrysanten Debuts New Yin Yang Smokey

April 19, 2022 Deliflor Chrysanten

Yin Yang®, the santini chrysanthemum with the black centre has acquired a steady position in the Santini market. Already available in white, cream and pink, now a new surprising colour is being added: Yin Yang® Smokey.