Chile has shipped 58% more volume to the U.S. compared to the same time last year, and Chilean Cherry promotions have been in full swing since late December. In addition to point-of-sale material, videos, new recipes, custom digital ads, and in-store merchandising support, the Committee has engaged in several new programs, including influencer marketing and TikTok. …
With now only two weeks away from the start of the Chilean cherry season we checked in again with the Vanguard Chilean Cherry team for an update fresh from the field. …
Fall has arrived, and that means it’s time to get ready for Chilean Cherries. And when we say get ready, we mean get ready for some great news! Chile projects that cherry exports to the U.S. will see substantial growth in 2021/22, and for the first time, the season will run more than 12 weeks, from November through February. The Chilean Cherry Committee estimates that nearly 13,000 tons will be shipped to the U.S. market during the 2021/22 season. …
It’s summer in Chile, and that means it’s time for Chilean Cherries! The Chilean cherry season is in full swing, with promotions ongoing throughout the month of January and into early February. …
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