How Merzbacher’s Bread Bakery Runs Philly’s Cheesesteak Scene

March 29, 2021 Eater

“We have vents that vent out oven exhaust, and people will wander around until they find an entrance and ask ‘do you sell bread here?’” says Merzbacher’s bakery owner Pete Merzbacher. “I don’t think every food does that, but bread does.”