“The Charming Taste of Europe” Campaign Ends Its Third Year Across Canada With Resounding Success
Embarked upon in 2021, the “Charming Taste of Europe” campaign has left an indelible mark on its third year in Canada. Through a myriad of successful initiatives, the campaign achieved its goal of educating consumers, media, and trade operators about the exceptional quality of selected European products, including wines from Abruzzo, Italy, white wines from Bordeaux, France, kiwis from Kavala, Greece, and cherries from Rachi Pieria, Greece. …
