Certified Angus Beef Brand

Pandemic Impacts Certified Angus Beef fiscal year, but Sales Momentum is Strong

October 9, 2020 Kylee Kohls, Certified Angus Beef

For the first time in 16 years, the Certified Angus Beef ® brand (CAB®) reported lower annual pounds sold for its fiscal year that ended September 30. Still, 2020 was one of strong performance and the fifth consecutive year with sales of more than a billion pounds across 51 countries. Those global sales of 1.175 billion pounds were down 6%, or 75 million pounds.
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CAB: Opportunity for Beef Progress Continues

September 30, 2020 Certified Angus Beef ® brand

Record beef leaders join virtual Certified Angus Beef ® conference. In a year labored by uncertainty, opportunities exist for those willing to look. …

Hindsight For The Future: CattleFax CEO Randy Blach’s Positive Outlook For The Industry

September 23, 2020 Abbie Burnett, Certified Angus Beef Brand

The retail sector provides a case study, Blach said. From 1980 to 1998, beef demand was cut by more than half, but since then it’s risen by 14 points to 61 on 1980’s baseline of 100. There’s room for more, but much value has already been added. …

Consumer Insights Say Beef is Doing Well at Staying at the Center of The Plate

April 7, 2020 Morgan Marley, Certified Angus Beef Brand

Insights and perceptions derived from 2019 Consumer Beef Tracker data, presented by Rick Husted, NCBA vice president of strategic planning and market research, at the 2020 Midwest American Society of Animal Science meeting in Omaha. Overall, beef is doing well. …

The Porsche of Beef

March 31, 2020 Certified Angus Beef brand

If USDA Choice were a basic Volkswagen, U.S. cattlemen should be producing the Audis and Porsches made by the same company. …