Cattlemen’s Beef Board

The Cattlemen’s Beef Board (CBB) will invest approximately $40.9 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2020, subject to USDA approval. …

The combined benefit of all Cattlemen’s Beef Board (CBB) programs is 11.91 times more valuable than their costs. That is one major finding from a recent third-party, return-on-investment (ROI) study commissioned by the national Beef Checkoff program and conducted by Dr. Harry M. Kaiser of Cornell University. …