Demographic Shifts Reveal Significant Differences in Turkey Day Celebrations

November 25, 2019 Category Partners

Celebrating Thanksgiving with a traditional dinner at home among family and friends is widely accepted as commonplace. New research by Category Partners indicates that while “traditional” at home Thanksgiving Day celebrations remain the norm for a majority of Americans, a significant percentage of individuals have redefined Turkey Day while others do not celebrate the holiday at all.

Steve Lutz Joins Category Partners

August 27, 2019 Category Partners

Category Partners, LLC (CP) CEO Tom Barnes announced today that fresh foods industry veteran, Steve Lutz, has joined their executive team as Senior Vice President of Insights and Innovation.

Shoppers are Moving Toward Plastic Packaging, but Many Still Strongly Avoid Plastic

August 22, 2019 Category Partners, LLC

With increasing concerns about both food safety and the environment, there are pros and cons to using plastic packaging for fresh foods. Add to that, consumer demand for convenience, and the question becomes even more complicated. This variety of consumer expectations begs the question…”What do consumers want when it comes to packaging?” And does that vary by department?

Consumers Will Go Back to Buying Their Favorite Items After a Recall

April 25, 2019 Category Partners

There have been many food recalls over the last several months, and these recalls have affected not only center store, but all fresh departments as well. So, how do consumers feel about these fresh food items once they make their return to grocery store shelves?