Retailers Share Proof of the Impact of California Grown Flowers Month

During California Grown Flowers Month in June, retailers like Bristol Farms and Northern California Safeway stores went above and beyond in creating displays, point-of-purchase materials and special offers on California Grown Flowers.

David L. Pruitt Named Interim CEO, Ambassador of the California Cut Flower Commission

David L. Pruitt, a horticulture consultant and former flower farmer, has been named the interim CEO and ambassador of the California Cut Flower Commission (CCFC) by the organization’s board of commissioners. Pruitt, a past chair and one of the founders of CCFC, will take the helm on July 15.