California Beef Council Archives

California Beef Council Names New 2024 Leadership, Establishes Budgets at Annual Meeting

January 18, 2024 California Beef Council

At their Annual Meeting, held in December, the California Beef Council (CBC) named new leadership and approved 2024’s program budgets. This year’s work plan to promote beef, provide consumer information, engage with foodservice and retail stakeholders, educate health and nutrition professionals, and provide educational and informational resources to beef producers was approved by the producer-led CBC board of directors on the final day of the December 5-6 meeting. …

Ranch to Table with a Twist

November 1, 2023 California Beef Council

Recently, the California Beef Council (CBC) hosted eleven food, culinary, and lifestyle social media influencers to get a first-hand look at beef from the ranch level to the dining experience. Thes …

California Beef Council Launches “Sizzled in California” for Summer Grilling

June 21, 2023 The Beef Checkoff

Here in California, we try not to restrict grilling to a single season. After all, this is the place that gave the culinary world Tri-Tip! But we can’t deny that summer grilling holds a special place in our collective hearts. And when it’s beef on the grill, the sound of that sizzle is unmistakable. …

California Beef Council, Real California Milk and Camarena Tequila Team Up for Taco Time

April 11, 2023 California Beef Council

What is it about tacos? Beef…queso fresco…tortillas…add a margarita, and it’s a culinary work of art. It’s been said that in California, taco time is all the time. But with Cinco de Mayo coming up, Californians are getting even more serious about their tacos. …

“Tasting in the Dark” Enlightens Nutrition Professionals to the Power of the Palate

April 7, 2023 California Beef Council

Remove one sense…sight. What does that do to your perception of the food? How do you perceive flavors and judge a meal if you can’t see it? That’s what more than 50 registered dietitians and other professionals in the nutrition world experienced when they attended “Shed New Light on Flavor,” a pre-conference workshop produced by the California Beef Council (CBC) in partnership with the National Cattlemen’s Beef Association (NCBA), and the Kansas and Nebraska Beef Councils. …