California Avocado Commission

This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program. The advertising and social media campaign spotlights the California difference by going straight to the groves, showcasing growers’ deep roots and focusing on communication of locally grown and sustainably farmed. …

The California Avocado Commission announced the selection of Curious Plot as its new agency of record. In the spring and summer of 2023, the Commission began a search to find a new consumer marketing agency that could conduct both consumer advertising and consumer public relations activities, thus streamlining agency management and gaining consistency in voice. …

At its November 16 Board meeting, the newly-elected California Avocado Commission Board of Directors named current CAC Vice President of Industry Affairs and Operations, Ken Melban, and Vice President of Marketing Terry Splane as co-executive leaders of the organization, effective immediately. During the same meeting the Board elected its new slate of officers, including California avocado growers Jason Cole, chair; Rachael Laenen, vice chair; Daryn Miller, secretary; and Maureen Cottingham, treasurer. …