California Avocado Commission

California Avocado Commission Forecasts Healthy Harvest

January 27, 2025 California Avocado Commission

Investment by California avocado growers who have increased planting of new trees and improved the average per acre yield is contributing to this optimism. Fruit sizing and the actual harvest total will be influenced by natural factors, and growers are hoping for beneficial rain and sunshine to come. Meanwhile some growers are size picking now in time to support Big Game promotions with retailers. Peak availability of California avocados is expected to occur spring through summer this year. …

California Avocado Commission Seeks Public Member for Board of Directors

December 3, 2024 California Avocado Commission

Candidates for this position should have experience in one of the following areas: public service, food safety, health/nutrition, marketing, education or other relevant experience. To be eligible, the public member may not have any financial interest in the avocado industry. California residents are preferred for this position. …

California Avocado Commission Calls on USDA to Maintain Direct Oversight of Mexico Avocado Export Program

June 30, 2024 California Avocado Commission

It is the Commission’s position that the continuation of the current U.S./Mexico Operational Work Plan (OWP) is essential. The OWP requires the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service to provide direct inspection of all harvesting and packing of Hass avocados for export to the U.S. Maintaining USDA’s direct oversight ensures the integrity of the avocado inspection program in Mexico, critical to preventing the introduction of invasive pests to the U.S. …

Marketing Activity for California Avocado Month Continues in Tandem with Crop Increase to an Estimated 250 Million Pounds

June 19, 2024 California Avocado Commission

Marketing activity for California Avocado Month continues throughout June. Now through the end of the season, CAC is bolstering advertising and social media support spotlighting the California avocado difference and focusing on communication of the fruit’s locally grown and sustainably farmed attributes. …

California Avocado Month Activity Kicks Off

May 23, 2024 California Avocado Commission

The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May. The organization continues its “What’s Inside a California Avocado” advertising and social media campaign spotlighting the California difference and focusing on communication of locally grownand sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June. …