Candidates for this position should have experience in one of the following areas: public service, food safety, health/nutrition, marketing, education or other relevant experience. To be eligible, the public member may not have any financial interest in the avocado industry. California residents are preferred for this position. …
It is the Commission’s position that the continuation of the current U.S./Mexico Operational Work Plan (OWP) is essential. The OWP requires the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service to provide direct inspection of all harvesting and packing of Hass avocados for export to the U.S. Maintaining USDA’s direct oversight ensures the integrity of the avocado inspection program in Mexico, critical to preventing the introduction of invasive pests to the U.S. …
Marketing activity for California Avocado Month continues throughout June. Now through the end of the season, CAC is bolstering advertising and social media support spotlighting the California avocado difference and focusing on communication of the fruit’s locally grown and sustainably farmed attributes. …
The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May. The organization continues its “What’s Inside a California Avocado” advertising and social media campaign spotlighting the California difference and focusing on communication of locally grownand sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June. …
This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program. The advertising and social media campaign spotlights the California difference by going straight to the groves, showcasing growers’ deep roots and focusing on communication of locally grown and sustainably farmed. …
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