At its Member Appreciation Event in August, CalFlowers provided to attendees its exciting, new marketing initiative. CalFlowers’ aspirational goal is “More Americans enjoying more flowers more often” and we are excited to launch this high-impact campaign on behalf of the broader floral industry. …
This year the Great Lakes Floral Association (GLFA) held its annual design contest virtually. There were over 55 contestants between the Student, College/Novice, Professional and Academy divisions. The GLFA would like to thank all those who enter this years contest. The 2021 GLFA Design Contest winners are as follows: …
CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, announces the donation of $50,000 to the American Floral Endowment (AFE) in Alexandria, VA. The monetary gift is directed to fund the CalFlowers Scholarship administered by AFE. …
CalFlowers, the leading floral trade association in California serving growers and the entire supply chain in 48 states, is pleased to announce the hiring of Steve Dionne as executive director. …
The “Hugs & Smiles Bouquet” consumer promotion campaign was activated on July 27, 2020. The Great Lakes Floral Association (GLFA), the Association of Flower Importers of Florida (AFIF), American Floral Endowment (AFE) Floral Marketing Research Fund, CalFlowers, and Asocolflores have come together as the Floral Marketing Supporters to fund and support the “Hugs & Smiles Bouquet” consumer marketing campaign. …
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