The Wholesale Florist & Florist Supplier Association (WFFSA) is thrilled to introduce the Floral Xcellence Awards, a premier competition spotlighting innovation, artistry and quality in the global floriculture industry. This exciting new awards program will debut at the 2025 Floral Distribution Conference, taking place March 2-5, 2025, in Miami, FL. …
CalFlowers, known for fostering growth and unity within the floral community, is acting by pledging to match up to $10,000 in donations to the AIFD Foundation Catastrophic Fund, amplifying relief efforts for those impacted. …
This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers, exemplifies a shared dedication to fostering growth, innovation, and increased consumer engagement for flowers and plants. …
In addition to leading CalFlowers’ operations, Lane DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” with the mission to make fresh flowers a daily part of American life. …
The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds will play a crucial role in our future marketing efforts to increase floral consumption in the United States. …
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