The primary goal of the One United Floral Mixer is to raise funds for the That Flower Feeling Foundation, enabling ongoing national marketing efforts to promote flowers for daily use in self-care, thus boosting floral consumption across the industry. This fundraiser aligns with the CalFlowers Fun ‘N Sun Floral Convention, and while attendance at the convention is not mandatory, it is highly encouraged. …
Themed “Blooming for Success,” Fun ‘N Sun 2024 will feature a dynamic lineup of events designed to inspire, educate, and connect floral industry professionals from around the world. …
Pollen Talent is thrilled to announce its acceptance as a preferred partner in the CalFlowers vetted partner program. This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent’s specialized recruiting services to attract top-tier talent and drive their businesses forward. …
With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and has already started working at improving the marketing for the campaign. …
CalFlowers, a leading U.S. floral association, is excited to announce the launch of its new website, www.cafgs.org. This redesigned website aims to enhance the user experience for floral industry professionals, offering a streamlined interface, improved navigation, and expanded resources. …
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