One United Floral Mixer Unites Industry Leaders, Raises Over $30,000 for Future Floral Marketing Efforts

September 25, 2024 That Flower Feeling

The event was a tremendous success, raising over $30,000. 145 attendees from across the floral industry came together to support the That Flower Feeling Foundation. These funds will play a crucial role in our future marketing efforts to increase floral consumption in the United States.

Become a Key Partner at the One United Floral Mixer

July 30, 2024 That Flower Feeling

The primary goal of the One United Floral Mixer is to raise funds for the That Flower Feeling Foundation, enabling ongoing national marketing efforts to promote flowers for daily use in self-care, thus boosting floral consumption across the industry. This fundraiser aligns with the CalFlowers Fun ‘N Sun Floral Convention, and while attendance at the convention is not mandatory, it is highly encouraged.

Blooming for Success: Fun ‘N Sun 2024 Floral Convention Invites You to Experience Floral Magic in Carlsbad!

Themed “Blooming for Success,” Fun ‘N Sun 2024 will feature a dynamic lineup of events designed to inspire, educate, and connect floral industry professionals from around the world.

Pollen Talent Joins Forces and Pollinates Success with CalFlowers as a Preferred Partner

May 1, 2024 Pollen Talent

Pollen Talent is thrilled to announce its acceptance as a preferred partner in the CalFlowers vetted partner program. This strategic alliance marks a significant milestone, enabling CalFlowers members to leverage Pollen Talent’s specialized recruiting services to attract top-tier talent and drive their businesses forward.

That Flower Feeling Marketing Committee Members Announced

April 30, 2024 That Flower Feeling

With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and has already started working at improving the marketing for the campaign.