Butterball

Conversation is on the Menu this Thanksgiving Thanks to Butterball and StoryCorps Studios

November 7, 2024 Butterball

Butterball announced its partnership with StoryCorps Studios, the brand storytelling division of StoryCorps, the national nonprofit dedicated to archiving the largest collection of human voices ever gathered. Together, the two organizations are creating the National Thanksgiving Archive, a compilation of conversations about Thanksgiving memories and traditions to remind us of what we have in common this holiday season. …

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Butterball Unveils a Stress-Free Solution for Holiday Hosts: Cook from Frozen Premium Whole Turkey

October 21, 2024 Butterball

Butterball, LLC introduced the Butterball Cook from Frozen Premium Whole Turkey, an innovative offering for seasoned and novice Thanksgiving hosts alike. Created with convenience in mind, the new Cook from Frozen turkey requires just two easy steps: unwrap and roast. There’s no thawing, no mess and no stress, resulting in an effortless Thanksgiving centerpiece. …

New Butterball Togetherness Report Provides Insight on Thanksgiving Plans

September 19, 2024 Butterball, LLC

The holiday report reveals that 86% of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people. And turkey reigns supreme, as 87% of hosts plan to serve turkey this year. It’s also consumers’ favorite part of the Thanksgiving meal (51%), followed by stuffing (44%), pie (32%) and potatoes (27%).  …

Butterball’s Togetherness Report Reveals Consumer Behavior Around Shared Meals

August 21, 2024 Butterball

Butterball released the Butterball Togetherness Report: Capitalizing on Consumer Appetite for Shared Meals, uncovering how consumer shopping behavior is impacted when preparing for shared meals beyond the holidays and opportunities for grocery retailers to capitalize on these behaviors. …

Butterball’s Bold New Packaging Hits Retailer Shelves Next Month

July 15, 2024 Butterball, LLC

Butterball, LLC is rolling out a bold, modern and fresh new look for its portfolio of retail products for the first time since 2018. The dramatic redesign will enhance the consumer shopping experience by incorporating a consistent look and feel across all product lines with easy-to-read labeling, an eye-catching bright blue design, and an interactive QR code to boost shopper engagement with the brand.  …