Nearly Half of American Consumers Inclined to Use Cultured Butter for Holiday Dishes, Reported by Vermont Creamery/Harris Poll
With more Americans cooking and entertaining for the holidays, at-home chefs are significantly upping the game for friends and family and insisting on only using the best ingredients for revered traditions and new recipes. In a recent Harris Poll study, commissioned by Vermont Creamery and conducted online among over 2,000 U.S. adults, nearly half of Americans (49%) are likely to use cultured butter – which has a richer flavor – over traditional butter when making holiday dishes this year, jumping to 65% among Americans ages 35-44. Nine in 10 Americans (86%) say it is important to use high quality ingredients when cooking or baking holiday dishes this year, with 1 in 4 (25%) saying it is absolutely essential. …
