blueberries

USHBC Launches New Retail Shopper Activations to Boost Blueberry Sales 

May 9, 2024 The U.S. Highbush Blueberry Council (USHBC)

The U.S. Highbush Blueberry Council (USHBC) has launched an innovative shopper marketing and consumer campaign to drive incremental sales increases and volume of fresh and frozen blueberries at retail. The latest consumer activation will launch this month, just in time for summer, with holiday themes like Mother’s Day and Memorial Day barbecues – all targeted at increasing the consumption of blueberries by occasional blueberry users and winning new consumers. …

Change at the Helm of New York’s Trade Office of Peru

May 2, 2024 PromPeru

PromPeru (the Trade Office of Peru in New York) announces a change in its director position. Bernardo Muñoz, Director of the office for over five years will be transitioning to lead the Trade Office of Peru in Shanghai. The New York office welcomes Diana Pita as its new Trade Commissioner. …

GrubMarket Expands Further into South Africa Through the Acquisition of Global Produce

April 29, 2024 GrubMarket

As a part of GrubMarket’s portfolio, Global Produce will utilize GrubMarket’s innovative, AI-powered WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics; GrubAssist, GrubMarket’s groundbreaking enterprise AI assistant that empowers food supply chain businesses with deep insights & intelligent analysis; and Orders IO, GrubMarket’s custom branded, mobile eCommerce solution. …

Brian Bocock Named Chair of the USHBC Promotions Committee

April 12, 2024 U.S. Highbush Blueberry Council

Brian Bocock, vice president of product management at Naturipe Farms, has recently been appointed chair of the USHBC Promotion Committee. Bocock takes over the leadership position from Jeff Malensky, president of Oregon Berry Packing in Hillsboro, Oregon, who has served as the committee’s chair for the past three years. …

Superfruit Industry Disruptor Agrovision Announces Largest Equity Financing to Date

March 25, 2024 Agrovision

The investment will fund Agrovision’s continued global expansion, distribution, product development and technology, as the Company continues scaling its differentiated year-round product offering. …