SEKOYA Introduces Innovative LIVIE Blueberry Dispenser

July 26, 2024 SEKOYA

SEKOYA® is proud to announce its newest development to grow the blueberry category: the LIVIE™ Blueberry Dispenser. The dispenser was officially launched on Tuesday, July 16th at the SEKOYA® Field & Forum in Meterik, NL. The event was attended by the most important European Supermarkets, members of the SEKOYA® B2B Network, and press.

Transplanted Bees Help Blueberry Fields Flourish

July 11, 2024 USDA/Tellus

Pollinating bees are in decline, and those that remain may not be up to the task of pollinating all the crops needed to feed the nation. To help keep food on the table, researchers are looking to native wild bees to take up the slack, especially for blueberries and other fruit crops.

Jersey Fresh Shore Promotion to Feature Free Blueberries

The New Jersey Department of Agriculture will highlight National Blueberry Day on Monday, July 8, with special visits to the shore towns of Wildwood, Atlantic City and Seaside Heights where NJDA marketing staff will be on hand to distribute free Jersey Fresh blueberries to beachgoers.

USHBC Launches New Retail Shopper Activations to Boost Blueberry Sales 

The U.S. Highbush Blueberry Council (USHBC) has launched an innovative shopper marketing and consumer campaign to drive incremental sales increases and volume of fresh and frozen blueberries at retail. The latest consumer activation will launch this month, just in time for summer, with holiday themes like Mother’s Day and Memorial Day barbecues – all targeted at increasing the consumption of blueberries by occasional blueberry users and winning new consumers.

Change at the Helm of New York’s Trade Office of Peru

May 2, 2024 PromPeru

PromPeru (the Trade Office of Peru in New York) announces a change in its director position. Bernardo Muñoz, Director of the office for over five years will be transitioning to lead the Trade Office of Peru in Shanghai. The New York office welcomes Diana Pita as its new Trade Commissioner.