Blue Whale Revamps the Apple Aisle Through Innovative Marketing
Drawing on its consumer-centred approach after studying and gaining an understanding of what consumers want, Blue Whale® has reworked how it offers assortments to customers. …
Blue Whale
Blue Whale Takes to Fruit Attraction its Commitment to the Consumer
The French group has carried out an exhaustive study of consumer needs and trends in its main European, Asian and American markets. The analysis of these results has given rise to the future strategy of the French corporation which is now being presented at Fruit Attraction. …
Kissabel is Back in the Northern Hemisphere, with a Focus on the Consumer
Northern Hemisphere Kissabel apples are back on the markets. The sales season for the range of apples with colored flesh – from pink to intense red – began in September in the United States, to be followed by the United Kingdom, France, Germany, Italy and Switzerland. …