Dempster’s Launches New Platform to Inspire Canadians to Prioritize Their Own Wellbeing

August 19, 2024 Dempster's

Dempster’s is launching a new brand campaign focused on evolving the way they have been nourishing Canadians for more than a century. Feed What Nourishes You expands Dempster’s’ focus beyond bread at breakfast, lunch and dinner to emphasise a more holistic commitment to nourishing Canadians – no matter what that means to them.

Bimbo Canada Partners with NHL to Offer Hockey Fans an Exclusive All-Star Experience

November 6, 2023 Bimbo Canada

Bimbo Canada, Canada’s oldest and largest commercial bakery, is excited to announce its latest collaboration, with the National Hockey League (NHL®), for the Bimbo Canada – 2024 Rogers NHL® All-Star Contest. This nationwide, cross-category promotion presents an exciting opportunity for hockey enthusiasts across Canada to win one of three exclusive experiences at the 2024 Rogers NHL® All-Star weekend.

Grupo Bimbo Donates More Than 2.8 Million Slices of Bread Globally to Nourish a Better World Through the Bimbo Global Race

September 28, 2023 Bimbo Canada

Grupo Bimbo, the world’s leading bakery, held the eighth edition of the Bimbo Global Race, an event that brought together more than 120,000 runners in physical races across 17 countries and 24 cities.  The Canadian leg of the Bimbo Global Race, presented by Dempster’s®, took place at Ashbridges Bay Park in Toronto and welcomed more than 2,800 participants of all ages.

Bimbo Canada Teams Up With NBCUniversal for a Gru-Vy Minions Partnership

December 5, 2022 Bimbo Canada

Canada’s oldest and largest commercial bakery, Bimbo Canada, is teaming up with the highest grossing animated franchise of all time—NBCUniversal’s Minions. The program pairs Canadian staples such as Dempster’s®, Villaggio®, POM®, Sara Lee Little Bites® and more with the universally loved cultural powerhouse of Minions.

Bimbo Canada Wins Two Clean50 Awards

October 18, 2022 Bimbo Canada

Bimbo Canada is proud to announce that it has won two 2023 Clean50 awards.  The company won a national award for transitioning from plastic bread bag closures to compostable cardboard clips.  We are also proud to announce that Jeff Robertson, Director, Environment and Sustainability, has been named a 2023 Clean50 Emerging Leader.