Grupo Bimbo Signs Aitana Bonmatí, the World’s Best Soccer Player, to Boost Female Talent

December 12, 2023 Grupo Bimbo

Grupo Bimbo, the leading global bakery and current Global Partner of FC Barcelona and Main Partner of Female FC Barcelona, announced the addition of Spanish soccer player Aitana Bonmatí as a brand ambassador. Bonmatí, a midfielder for FC Barcelona and the Spanish National Soccer Team, has been named the UEFA Women’s Player of the Year and Player of the Season for the 2022-2023 Champions League.

Little Bites Snacks Debuts Irresistible Limited-Edition Cinnamon Buns Muffins

November 16, 2023 Bimbo Bakeries USA

Looking to enjoy the delicious taste of cinnamon buns without the baking hassle? Luckily, you now can thanks to the new limited edition Little Bites® Cinnamon Buns Muffins from Little Bites® Snacks! On shelves now through March, these muffins are baked moist and soft with the cozy flavor of ooey-gooey cinnamon buns, providing the perfect bite-sized snack option for families this season.

Thomas’ Celebrates National Public Lands Day with Third Annual Volunteer Trail Cleanup Event

September 20, 2023 Bimbo Bakeries USA

For the third consecutive year, the Thomas’® brand, creators and bakers of the original Nooks & Crannies® English Muffins, is proud to announce its continued partnership with non-profit organization, Forest Park Conservancy. Thomas’ will host a volunteer-fueled trail cleanup event taking place on National Public Lands Day (September 23, 2023) to further showcase the brand’s commitment to environmental conservation. Volunteers in the Portland, Oregon area are invited to join Thomas’ in the great outdoors to preserve and beautify nature’s Nooks & Crannies.

Entenmann’s Invites Fans to Rev Up the Excitement with the Ride with Ricky Sweepstakes

August 11, 2023 Entenmann's

Cue the victory “donut!” Entenmann’s®, the iconic baked goods brand, is giving fans an exhilarating opportunity with the Entenmann’s Ride with Ricky Sweepstakes. As part of the Grand Prize package, Entenmann’s is offering race fans and donut lovers the chance to win a VIP trip to watch the #47 Entenmann’s race team in action and take an unforgettable ride with Ricky Stenhouse Jr. at an upcoming race! 

Bimbo Bakeries USA Minimizes Waste by Improving Its Forecasts by 30% with Zebra Technologies

August 2, 2023 Bimbo Bakeries USA

With the Zebra antuit.ai Predictive Ordering for Direct Store Delivery (DSD) solution, Bimbo Bakeries USA has also minimized waste by reducing forecast errors up to 30% as well as achieving and maintaining forecast efficiency of over 80% for more than five years—including through the pandemic.