big game

Litehouse Launches Multichannel Campaign to Celebrate Tailgating Season in the Lead Up to the Big Game

October 13, 2022 Litehouse

Litehouse, Inc., the No. 1 Refrigerated Salad Dressing (RSD) brand in the U.S.1, is kicking off a new multichannel marketing campaign to support retailers and inspire consumers during football and tailgating season. Through a mix of national and market-specific tactics, including programmatic video, connected TV, streaming audio, podcasts, and shopper marketing, the “Litehouse in the House” campaign will help drive awareness and sales for the brand during football season. …

US Suspends Mexican Avocado Imports on Eve of Super Bowl

February 14, 2022 Associated Press

Mexico has acknowledged that the U.S. government has suspended all imports of Mexican avocados after a U.S. plant safety inspector in Mexico received a threat. …

Wisconsin Predicts CHEESE will be the Big Winner on Game Day

February 11, 2022 Dairy Farmers of Wisconsin

Americans are expected to purchase 25 million pounds of cheese for the Big Game on February 13th, according to data from Dairy Farmers of Wisconsin. That’s enough to fill the field at SoFi Stadium 25 times with award-winning wheels of specialty Wisconsin Cheese. …

When National Cheddar Day and the Big Game Collide, There Simply Ain’t No Party Like a Tillamook (Cheddar) Party

February 10, 2022 Tillamook County Creamery Association

Sunday, February 13, 2022 may quite literally be the Cheesiest Day Ever when National Cheddar Day and the Big Game collide. Add in the return of the Mother Loaf, a 40-pound block of Tillamook® Sharp Yellow Cheddar, and a drop of the most cheddar-friendly merch, and February 13 will truly be a Sunday Funday like no other. …

Dole Kicks Off “Healthier By Dole” Alternative Recipe Series With Big Game-Worthy Vegan Tailgate

February 3, 2022 Dole Food Company, Inc. 

“Healthier by Dole” is a new series of nutritious recipe and menu alternatives to iconic dishes enjoyed during life’s big and small moments, such as the Big Game, graduations, office parties, backyard BBQs and more. Led by Melanie Marcus, RD, MA, Dole’s nutrition and health communications manager, the program will offer easy-to-make recipes that are high in fruits and vegetables, full of flavor and crowd-pleasing for various occasions.  …