Naturipe Farms Elevates Blackberry Season with Sweet Selections 

February 3, 2025 Naturipe

Grown in Mexico, Sweet Selections Blackberries are packed with the exceptional sweetness and large, vibrant berries of the proprietary “Fenomenal” variety, developed through Naturipe’s renowned breeding program. With supplies increasing steadily now through May, retailers can count on a consistent and reliable supply of Sweet Selections Blackberries, ensuring they can confidently meet customer demand with this premium product.

FOOD Freshly to Showcase Innovative New Produce Wash Solution for Highly-Effective, Food-Safe Post-Harvest and Extended Shelf-Life Treatments

January 30, 2025 FOOD Freshly

Ideal for a wide range of fresh-cut and whole products from carrots and potatoes through to berries, melons and pineapples, the FOOD freshly Produce Wash is a two-step system which – uniquely in the produce sector – features two dipping tanks for combined post-harvest and extended shelf-life applications. 

Naturipe Farms Set to Quadruple Greenhouse Strawberry Program this Season

December 10, 2024 Naturipe

With new investments in expanded acreage, cutting-edge growing techniques, and more flavorful proprietary varieties, Naturipe is expected to quadruple its supply of premium greenhouse strawberries during the 2024-2025 season.

Frutura Forms New Division to Prioritize Berries and Names Berry Industry Leader as Berry Division CEO

December 10, 2024 Frutura

Frutura announced a new berry division to be led by that division’s new CEO, JC Clinard. As well as the rebranding of all Frutura berry assets as Sun Belle, including the renaming of Frutura’s berry operations in Mexico. The move to adopt Sun Belle for berries company-wide, reflects the brand’s global power and a desire to make the customer experience seamless and uncomplicated, moving toward surety-of-supply.

Wish Farms Promotes James Peterson to Chief Operating Officer

August 13, 2024 Wish Farms

At Wish Farms, Peterson implemented several successful initiatives, including the modernization of planning and execution strategies. With a strong focus on exceptional customer service and controlled growth, the company has experienced a tailwind of increased market share in the berry category. Under his leadership, sales revenue increased 633%.