Wholesome Meats, a Texas-based regenerative agriculture brand offering nutritious premium ground beef, is taking on the fake meat industry. Launching on National Cheeseburger Day, Friday, Sept. 18, the premium beef company is partnering with several local restaurants and grocers to highlight its good-for-you and good-for-the-planet meat, including: …
Tenderness is one of the biggest influencers of consumer approval of beef. Since most consumers can differentiate between tough and tender beef, improving tenderness is a high priority for the beef industry. One of the best methods to do this is by aging beef. According to aging standards, muscles should age for a minimum of 14 days for optimal effect. …
Plant-based proteins may be driving headlines, but beef is the most valuable protein when it comes to sales, sustenance and sustainability. …
Brad Johnson, the Gordon W. Davis Regent’s Chair in Meat Science and Muscle Biology in the Department of Animal & Food Sciences at Texas Tech University, hopes to unlock one of those secrets to beef marbling without making the cattle fatter and unhealthy. …
While summer grilling season remains in full swing, retailers will soon turn to winter holiday planning when beef will again, take center-stage. Ground Beef, Chuck Center Roasts, Ribeye Steaks and other options will remain in shoppers’ carts through back-to-school and the fall, but beef takes December holidays to a whole other level. …
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